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The Vision

Goldie embodies true London style. A youthful, fresh and flirty combination of attention grabbing but easy-to-wear designs that make the brand what it is today. Vintage-inspired dresses, sheer tops and chunky knitwear are teamed effortlessly with simple silhouettes, taking inspiration from one-of-a-kind thrift store finds - Goldie is unique, timeless and most importantly super-wearable – day or night.

Our History

Goldie London is a pioneering design house based in East London, founded by Michelle Goldie. The label, which has now expanded globally, started its humble beginnings on London’s iconic Portobello Road and Spitalfields Market, where Michelle would sell her hand-made designs.

Michelle’s one-of-a-kind clothing soon gained a cult following amongst London’s most fashion-forward influencers. But those humble roots would soon be uplifted, when in 2010, Michelle met business consultant Gawain Blizzard, and together they created a global growth strategy which saw Goldie London Limited evolve into an internationally acclaimed fashion label.


Today, Goldie London might have become the go-to brand for the global fashion set, but it’s still based in London’s creative heart, with each piece designed by Michelle herself. With features in internationally renowned fashion magazines such as Vogue, Marie Claire, Elle, Drapers and many more - Goldie has consistently managed to evolve with the trends, maintain a fast-fashion mentality and gain cult celebrity fans.

And despite the company’s growing fan base and ever-expanding wholesalers, Goldie has maintained product integrity at all times. Combining trend-focused designs and a one-of-a-kind production process, all garments are hand-checked, and guaranteed to arrive just as described: clean, correctly packaged and ready to wear.