Environment
For the past few years, we have been striving to reduce our plastic waste and to produce items in a sustainable way. Recently we have launched our sustainable collection. We understand that a small collection can’t change the damage fashion industry creates, however a start no matter how small is necessary to achieve greatness.
Packaging
Our items are shipped in a sustainable, plastic free packaging. We are constantly looking into better solutions for shipping and receiving goods so that we not only use eco-conscious packaging, but also decrease our CO2 levels.
We have fully changed our plastic poly bags to new compostable corn bags. Read more about it here.
We are even more excited to let you know that we have switched our mailing bags to 100% sustainable paper bags! Kite packaging is our current mailing bag supplier and their bags are fully recyclable, sustainably sourced and UK manufactured.
We are happy that our garments travel to you in an eco-way!
Slowing down
Fast fashion has changed the way we appreciate garments. Do we really need this much that often or should we invest in something better? We are slowly shifting from a fast fashion retailer to a slow fashion one. We admit our faults and striving for a change. It can’t happen very quickly, but step by step we are changing the way we produce, design, source, and work so we can accommodate the natures needs. This has not only made us rethink ourselves as a brand but opened many new doors and introduced us to many interesting opportunities.
Our sell through rate in summer collection 2021 is 82%, which means most of the garments we produced are in our consumer's hand, but not stock piled / landfill.
We also have our in-house machinist, whatever returns in fault we fix it and sell on our DEPOP market place in discounted price.
Future goals
Sustainability isn’t a quick change that can happen overnight. It takes time and resources. That’s why we have set our long-term goals and we would like to share them with you so you can follow us on our path to eco-friendly fashion.
- Partner with an eco-friendly shipment company by end of 2022
- Expend sustainable range for our collection
- Introduce made to order collection by 2023
