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The Brand

Goldie embodies true London style. A combination of flirty vintage-inspired dresses, sheer tops and chunky knitwear are teamed effortlessly with timeless silhouettes, keeping every collection fresh, unique and super-wearable – day or night.

Despite growing monumentally, Goldie is still a hands-on fashion house with a fast fashion mentality: all the pieces are still designed by Michelle and her team at her East London studio and continue evolving and expanding with her personal style.

Michelle Goldie
The Designer

Goldie’s Creative Director, Michelle Goldie, was born and raised in South Africa, where she taught herself how to make clothes from the age of 8 in her mother’s workshop. When she was 21 she moved to London and brought her low-key, beachy (no bullshit) philosophy to the city and soon became a fixture on London’s nightlife scene during the heady days of the early 2000s. Michelle noticed that her girlfriends struggled to find unique clothes to wear, so she took matters into her own hands.

Scouring vintage stores and friends’ wardrobes, Michelle re-created timeless silhouettes for her social circle. And now, 10 years later, what started off as a personal project, has evolved into an international fashion brand for forward thinking girls and is stocked in hundreds of stores across the world.


Foundation for Disabled Children.

Unfortunately garment waste is one of the world’s biggest polluters so we support Newlife by donating to their garment recycling company, which offers environmentally sound services to manufacturers and brand holders like Goldie. All profits from this recycling company are donated to Newlife. Recycling our garments isn’t just good for us, it’s great for the children in need and helps to reduce our environmental impact.


Interested in joining the Goldie team?

If you are looking for a position at Goldie London's dynamic team, please fill out the form by clicking below and remember to include your covering letter in the message section. We're always looking for bright, young talent across the company so please get in touch!


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