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Michelle Goldie

Young and fresh with a flirty rock-chic aesthetic, Goldie London has fast been grabbing attention and fashion-forward fans since its inception in 2006. Created by head designer, Michelle Goldie, the brand is defined by her instinctive sense of style, playfulness and touch of glamour. From its humble beginnings in London’s famous Portobello and Spitalfields markets to High-street department stores and boutiques around the world, Goldie London has soared onto the radar of the fashion elite, capturing the hearts of woman looking for that perfect item to make their own.

Goldie London Limited

“Edgy and incredibly easy-to-wear” is how Michelle describes her natural cool-girl designs, while keeping constant emphasis on quality at a reasonable price. With a growing legion of trend icons, celebs and fashion magazines singing the praises of this East London label, the trajectory of Goldie London continues to be nothing short of spectacular.


Goldie London always has that special something that gets you seen and noticed. It’s for a girl that is not shy to take a piece and wear it her own way, and that at the end of the day is what it’s all about - being an individual. All Goldie garment designs are original – conceived in Goldie’s East London studios.

We don’t believe in buying garments ready-made at wholesalers. Goldie is a fashion design house with a fast fashion mentality - Dynamic, original, on-trend and always good value. The Goldie production process includes an outsourced quality control mechanism which has a zero tolerance regarding improperly made goods. All garments are manually checked, authenticated and guaranteed to arrive as described: genuine, clean, correctly packaged and ready to enjoy.


Michelle Goldie started making her own clothing from her mother's workshop at home from the age of eight. From humble beginnings she bought herself a sewing machine and made and wore her own hand made clothing. In 2006 Michelle started selling at London's famous Portobello and Spitalfields markets.

In 2010 Michelle met then business consultant Gawain Blizzard and together they incorporated Goldie London Limited and created a global growth strategy which has seen the brand globally established and is a true London rags to riches success story.

Goldie Head office is based in East London the creative heart of London. Head of design and Creative Director is Michelle Goldie while co-owner and Managing Director, Gawain Blizzard, is responsible for Marketing and Operations.